Book Description
How to market music successfully on the internet, gain presence, exposure and money!
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote th…
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3 responses so far ↓
1 Vivienne // Jan 2, 2010 at 2:46 am
This is one of those few books about web marketing that doesn’t require the Geek Squad to help you become a user of the essence of the book. It is extremely well-written and researched, and gives genuine no-nonsense guidance to those in the music business about how to use the web to promote their artistry in a business environment. I’ve adopted this book for my use in the college classroom because it’s an excellent guide for my students, but it’s also a valuable tool for the music professional who wants to use the Internet as a way to compete for the ears of music consumers.
2 Umika // Jan 2, 2010 at 2:59 am
A truly comprehensive book that every musical artist should read before attempting to promote themselves on the Internet. It not only covers the do’s and don’t’s of website creation, but guides the reader through many of the other online promotional tools available. As both a computer and music business professional, I can attest to all of the trial and error that independent artists go through when it comes to the Internet. This book will spare them most of that and take them right to the stuff that works. I highly recommend it.
3 Edric // Jan 2, 2010 at 4:20 am
Customer review from the Amazon Vine™ Program (What’s this?)
This book is a comfortable, portable size, yet it includes all the essential information you need. Beginning with the history of the internet and of iTunes, it then moves on to examine current trends in music marketing and overall strategies. Then comes the meat of the book: a really impressive overview of web site construction from choosing a domain name to installing e-commerce software, an up-to-date discussion of web marketing and social media, special concerns about mobile devices, and a terrific collection of resources. A reasonably tech-savvy person will be able to read and understand everything here without suffering, and there are lots of suggestions for web resources when you want to learn more. This book isn’t going to teach you CGI or turn you into an audio engineer. It is going to make it possible for a musician to do a lot of online promotion on a DIY basis. Just as importantly, it’ll give you all the know-how to distinguish between what you can do yourself and what you want to hire done, and to make good decisions on who you hire. As a musician and a web marketer, I recommend this book wholeheartedly.
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