Endorsements “Marketing 2. 0 is an essential online playbook for any small or medium-sized business executive. Bernie teaches how to create and develop winning strategies on the web that will attract people to your company and your employees through relationship building and content marketing. If you implement the strategies and tactics in this book you’ll reduce or eliminate outdated marketing practices and you will drive new business — as well as keep more of the current bu…
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3 responses so far ↓
1 Lyall // Feb 1, 2010 at 2:25 am
I have read many of the latest social media marketing books out there and have found that they present the topic at too high a level. They seem to try and convince you that social media is the next big thing in marketing. For those of us that have been out there and seeing firsthand that social media is taking over, we need a book with a little more meat. A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2. 0 is this book! @mdlorey
2 Shomecossee // Feb 1, 2010 at 3:48 am
I am new to the marketing world and read this book upon employment of my first digital marketing job. While I already understood the basics of marketing from my studies in college, Marketing 2. 0 went above and beyond the explanation of today’s marketing strategies. The stuff they don’t teach in the classroom is the real-life stuff we need to know in the field and thank goodness it is all here in this book. I definitely recommend this book for season pros looking for a new perspective or for newbies like me looking to break into the marketing world.
3 Cholena // Feb 1, 2010 at 4:17 am
This book goes a long way to help businesses identify the case for great content creation and content marketing and sharing as a key element in today’s marketing strategy. Bernie provides background information on social media marketing concepts and tools, case studies, resources, and ideas to help small- to medium-sized businesses get started in social media marketing or ramp up their current efforts. As one who is out in the trenches with some clients who are still hesitant about starting or expanding social media efforts, I’d like to see a sequel with more information about how to address executives’ legitimate concerns about brand dilution, confidentiality, legal issues, and employee productivity issues associated with the use of social media in the workplace. The addition of some charts, diagrams and illustrations would be helpful to make the points more easily understandable to those who are not as familiar with the topic, or who want a quick overview. Overall, it’s a worthwhile addition to your marketing library. -Sally Anne Dishong, Content Editor, LinkShare Corporation
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