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13 responses so far ↓

• 1 Anonymous // Jul 7, 2009 at 2:14 am

  5.0 out of 5 stars
  excelent read
  Great book to read, understanding how to market a product…is almost as important, as creating it. Apple is a better product than Microsoft…

• 2 Anonymous // Jul 7, 2009 at 3:30 am

  1.0 out of 5 stars
  Not happy with service
  I cannot rate this product as I have not received it yet. Very unhappy with the service. I ordered on April 30 and it’s June 2 and have not received it yet.

• 3 Mia // Jul 7, 2009 at 3:42 am

  On page five, third paragraph: Mr. Levinson states that "traditional marketing is targeted at large companies …. The soul and spirit of guerrilla marketing – is small business: companies with big dreams and a small budget. "But it's not my experience of reading this book. Instead of promoting seems laborious and expensive marketing tactics. I thought it was going to be reading a book about little or no cost, surprise attacks, launched in the dark of night, without warning. Instead what I read was kind of stale, old school stuff.
  For example, Chapter 3, The Sixteen Monumental Secrets guerrilla marketing begins with the sentence: "If you're a guerrilla, these sixteen secrets are not secret at all." Well, then why am I read this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistency, security, selection of patients, mail, etc, etc, in my opinion, has spent too much time doing things that rhyme and not enough on finding low cost or free with successful product launches or themes and marketing techniques that heaven vertiginously successful zero to two hundred miles per hour businesses . This is what I call a 600 pounds of guerrilla marketing.
  The chapter on marketing MiniMedia was slightly interesting but nothing new in the fall of 2007.
  Then, you have everything here and some of the costs MaxiMedia dollars, I'm sorry for Jay. .
  I would not say that this book is without merit, many good things in case it has not been in sales and marketing too long. It is a book that beginners can learn a lot, but more and more aggressive the younger person learns these things along the way and grew by 90% of these things in one or two years with the company . If you are starting or are not familiar with the sales and marketing, then by all means get this book and dive in. However, the title of Guerrilla Marketing implies something completely different for me a book of general principles and tactics on the issue of marketing.

• 4 Jaela // Jul 7, 2009 at 3:44 am

  Whatever you're in business, Guerrilla Marketing is the first book that you must achieve. Guerrilla Marketing taught me how to eliminate the competition through the creation of my opportunities for collaboration and how to make it easier for people to do business with me. Guerrilla Marketing taught me to use my imagination instead of my bank account, how to be flexible but firm, how to be socially responsible (all the way to the bank), and how. . . I could go on, but you get the point, just read the book and you will understand.
    Now, with this new update, 4th edition, Jay surprised me with even more weapons to add to the arsenal. More ways to grow my business, take care of my employees and customers and how to have a personal life.
  Thank you, Jay has updated our office in reference to the success of our company.
  Now, for more ways to achieve success and balance on the new book by Jay
  Guerrilla Entrepreneur: Achieving Success and Balance Now and in the future

• 5 Anonymous // Jul 7, 2009 at 5:06 am

  This 4th edition of the classic small business marketing is completely updated and revised from 2007. The new edition is as relevant today as it was his first for over 20 years. The addition of e-marketing tips (advertising, blogs, podcasts, etc.) is accurate and useful. If you own a small business and have not read this book, it is necessary for the day. I just finished an MBA marketing class and we studied the theories are discussed in Levinson's book in simple language – I wish I had read before starting the semester!

• 6 Anonymous // Jul 7, 2009 at 5:24 am

  5.0 out of 5 stars
  Marketing is a zoo
  If you own a small business and have not read this book you need to get it. There is so much misunderstanding about what marketing is and what it will do for you it is best to…

• 7 Taban // Jul 7, 2009 at 7:10 am

  5.0 out of 5 stars
  Detail with examples
  I particularly like this book to read when traveling. There is lot stuff that can be covered and understood in the casual environment.

• 8 Batu // Jul 7, 2009 at 8:20 am

  4.0 out of 5 stars
  A Must Read for Small Business Owners
  I feel this is a great book for small business owners to read. I recommend it to all my clients since it’s full of low cost or no cost ways to market their small businesses…

• 9 Rip // Jul 7, 2009 at 11:16 am

  5.0 out of 5 stars
  Great advice for any small business
  This book has some great tips on marketing my business. It talks about things I had never thought of like bartering and buying unused ad space.

• 10 Jenny // Jul 7, 2009 at 1:46 pm

  3.0 out of 5 stars
  Book
  Book came in perfect condition however, it took the book 18 days to get here from the time that I ordered it. I was a little disappointed about how long it took to get here.

• 11 Xiao chen // Jul 7, 2009 at 2:32 pm

  5.0 out of 5 stars
  The guide you need to market your business
  This is a must have book for anyone who’s starting or running a small business. Levinson includes tons of tactics and strategies that any small business owner can benefit from and…

• 12 Priscilla // Jul 7, 2009 at 3:23 pm

  2.0 out of 5 stars
  OBNOXIOUS
  There’s no question that the author is great at marketing–his own stuff. The book is essentially a loud ad for himself and his other books.

• 13 Emil // Jul 7, 2009 at 4:10 pm

  3.0 out of 5 stars
  not quite what I expected
  Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book — & you have a fairly large budget…

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