This book, with many real examples, is a reflection, practical guide to the process of launching new businesses. It begins by introducing a model of the company, and follows the model throughout the book. The emphasis at the beginning of business processes – in particular the possibility of recognition and feasibility analysis. A four-part organization makes the journey to understanding the entrepreneur process both enjoyable and products…
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1 response so far ↓
1 Gunter // Jul 11, 2009 at 4:00 am
This review is from: Entrepreneurship: Successfully launching new businesses (Hardcover) This is one of the easiest books that I was assigned to read – but that also means you do not learn something him. Therefore, a four star because of his quick reading and not dry like textbooks van. But this is not five start because it does not give me anything teaching new skills.
Even the case studies were a little outdated. Our class had to go the website of the company to a specific analysis.
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